The metrics that move revenue.
Stop guessing why leads do or don't convert. See response time, qualification rate, and booked-meeting attribution at a glance.
Response-time tracking
Per channel, per source, per rep — see how fast every lead actually got a reply.
Funnel breakdown
From first message to booked meeting — see exactly where drop-off happens.
Attribution
Connect bookings back to lead source so you know which channels deserve more spend.
Reporting your team will actually use
Clean dashboards, exportable views, scheduled email digests — built for marketers, sales leaders, and ops.
- ✓Real-time response time SLA tracking
- ✓Conversation outcome tagging
- ✓Per-source and per-campaign reporting
- ✓Scheduled weekly digests
- ✓CSV exports and API access
- ✓Compare performance week-over-week
Stop reporting on activity. Report on outcomes.
Every dashboard ladders up to four metrics that actually predict revenue.
Speed-to-lead
Median first reply across every source. Aim for under a minute, every hour of the day.
Qualification rate
% of leads that turn into a real conversation. Tells you whether your funnel or your follow-up is the problem.
Booking rate
% of qualified leads that put a meeting on the calendar. The clearest leading indicator of revenue.
Show-up rate
% of booked meetings that actually happen. Moves with reminder cadence, confirmation calls, and reschedule UX.
The research behind the north-star metrics.
Outcome metrics, not vanity metrics. Each ladder maps to a published finding.