Marketing
Stop paying for leads sales never calls.
Every form fill, ad click, and inbound DM gets a real conversation in under 30 seconds — and a booked meeting on the calendar your reps actually show up to.
Reach by channel (industry benchmarks)
SMS open rate~98%
SMS reply rate~45%
Email open rate~21%
Email reply rate~6%
Cold call pickup~3%
What the research says
The leaky bucket between MQL and SQL.
~50%
Of marketing-generated leads are never followed up on by sales.
Source: Marketo / SiriusDecisions — MQL handoff benchmarks
~98%
SMS open rate, vs. ~20% for marketing email — the channel leads actually see.
Source: Gartner — Mobile messaging benchmarks
~30%
Typical reduction in effective CPA when speed-to-lead drops under a minute.
Source: Patterns observed across VartAI deployments
Attribution that survives the handoff
From spend to booked meeting, in one view.
Google Ads
71
booked meetings
412 leadsCPA $115
Meta Ads
48
booked meetings
296 leadsCPA $106
Organic / SEO
39
booked meetings
184 leadsCPA —
Referrals
22
booked meetings
62 leadsCPA —
Illustrative dashboard — your CRM and ad accounts populate the real numbers.
Where it shines
Four things marketing stops fighting about
Every channel, answered
Web forms, ads, click-to-text, DMs — one inbox, one playbook.
Lower effective CPA
More of the leads you paid for actually convert to meetings.
Source-level ROI
See which campaigns drive booked meetings, not just clicks.
Brand-safe replies
On-tone, on-message, with the disclosures your legal team approved.
Bring us last month's spend.
We'll show you exactly where the leaks are — and what a tighter funnel would have produced.